Nov 20th 2021

The Redneck Shop was a hub for the KKK. Years after the store's closure, a Southern city is reckoning with this history

A grassroots organization is forcing a South Carolina city to reckon with its history of White supremacy -- a past some residents would rather leave buried.
Since 2019, the Echo Project has been working to convert the building that once housed "the world's only Klan museum" into a center for rememb...

May 24th 2021


Program includes philanthropic donation from Walmart

The Echo Theater in downtown Laurens, S.C. — home to the former “Redneck Shop,” the most infamous white supremacist store in America — is taking its theater marquee from darkness to light for the first time in over 25 years.

In May 1996, Rever...

May 4th 2021

A New Sound for the Echo

The film “Burden” tells the story of an unlikely friendship between the Rev. David Kennedy and Michael Burden, a former member of the Ku Klux Klan. Through The Echo Project, Kennedy and others are transforming an old movie theater that used to sell racist paraphernalia in Laurens, South Carolina, in...

Apr 6th 2021

Watch: South Carolina Minister Removes Hate From Former KKK Shop

The Echo Project is helping to transform America's most infamous Klan museum in Laurens, South Carolina, into a place for diversity, remembrance and hope.

ABC News - Continue Reading

Feb 17th 2021

Transforming a white supremacist meeting hall into a center for diversity and reconciliation

In the "CBS This Morning" series "Unifying America," Adriana Diaz reports on an effort to transform a former white supremacist meeting hall into a center for diversity and reconciliation. Warning: some of the images in this video are upsetting.

CBS News - Continue Reading

Jan 16th 2021

A former White supremacist store and Ku Klux Klan meeting space is being turned into a community center to promote healing

A South Carolina preacher and local resident are turning what once was a Ku Klux Klan meeting place into a community center dedicated to educating and fighting against racial injustice.

CNN - Continue Reading

Jan 8th 2021

Once the ‘World’s Only Klan Museum,’ it is becoming a center for history and healing

Regan Freeman was born in 1996 — the same year the notorious Redneck Shop opened its doors in Laurens, S.C.

A glaring swastika was mounted on the back wall, while Confederate flags and other symbols of hate decorated the 4,000-square-foot space that was once a segregated movie theater.


Jan 7th 2021

SC theater where white supremacists met may become center focused on racial healing

LAURENS — It’s such an unlikely tale, one that reveals the deep racial fault lines of a small Upstate town and reactivates fears of the violence and hate endured by older African Americans in this place.

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Jan 5th 2021

Cache of Ku Klux Klan, American Nazi propaganda to be added to Echo Theater collection

The old Echo Theater in this small Upstate town started out as a segregated movie house. Black people entered through a side door and were relegated to the balcony. From 1996 until 2012, the building housed the infamous Redneck Shop in the lobby and a cavernous gathering hall in the former theater s...

Dec 30th 2020

Work begins to turn SC racist store into racial harmony site

Regan Freeman had spent more than a year organizing a project to tell the story of a Black South Carolina pastor who reached out to Ku Klux Klan members who wanted him dead because of his race.

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Oct 20th 2020

Designing a More Inclusive South Carolina

Michael Allen (Liberty Fellow, Class of 2014) grew up in Conway, a small town in the northeast corner of South Carolina. From an early age, he wanted to be an artist. He ultimately channeled his passion for art into a career in architecture.

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Oct 13th 2020

The black reverend who bought a Ku Klux Klan shop

American reverend David Kennedy fought for control of a shop selling racist paraphernalia, which he then changed into a multicultural community centre.

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Oct 9th 2020

The Real Story of Burden: How a KKK Member Changed His Life with Help from a Black Minister

Mike Burden and Reverend David Kennedy’s 24-year friendship had an unlikely beginning.

When they first met in Laurens S.C., Burden was grand dragon of the local KKK and Kennedy, an African-American pastor who grew up in segregated housing. At the time, Kennedy was trying to fight the existence of...

Jan 20th 2020

Pastor’s fight against KKK becomes movie that may aid battle

Not many years ago in a small, rural South Carolina town stood The Redneck Shop — a racist emporium and Ku Klux Klan museum housed in an old theater, where white supremacist neo-Nazis gave heil-Hitler salutes and flaunted swastikas and Rebel flags.

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Mailing Address

The Echo Project
PO Box 8
Laurens, SC 29360